Live4d Privacy Policy — How We Protect Your Information
Live4d takes our responsibility to protect the privacy and personal data of every user in Malaysia seriously. This document clearly outlines what information we collect, how it is used, and your rights as a user of our platform.
Effective date: January 2026. This policy may be updated from time to time.
What information does live4d collect?
When you use the live4d platform, we may collect various types of information depending on how you interact with our services. This information is collected to ensure a smooth, secure, and personalised user experience.
Account and identity information
During registration, we collect your full name, date of birth, phone number, email address, and identity verification details required for the KYC (Know Your Customer) process. This information is necessary to verify your eligibility, prevent fraud, and meet compliance requirements.
Device and browser information
Live4d automatically records technical information when you access our platform, including device type, operating system, browser type, IP address, screen resolution, and access time. This data is used to optimise the mobile experience and detect suspicious activity.
Payment information in MYR
To process deposits and withdrawals in MYR, we collect bank account details, card numbers (where applicable), account holder names, and transaction history. This sensitive information is stored with encryption and is never shared with third parties outside of legitimate payment processing requirements.
Cookies and usage data
The live4d platform uses cookies and similar tracking technologies to store your preferences, maintain login sessions, analyse usage patterns, and deliver relevant content. You can manage your cookie settings through your browser, though this may affect certain platform functions.
How is your information used?
Live4d uses the information collected solely for legitimate and transparent purposes. The following are the primary ways your data is used:
- Account management: Creating, verifying, and securely maintaining your user account.
- Transaction processing: Processing MYR deposits, withdrawals, and payment verification via DuitNow, FPX, and other local payment methods.
- Security and fraud prevention: Detecting unusual activity, preventing unauthorised access, and protecting the integrity of the platform.
- Customer support: Responding to enquiries, resolving disputes, and providing relevant technical assistance to users.
- Platform improvement: Analysing aggregated usage data to improve the user experience, performance, and interface of live4d.
- Legal compliance: Meeting the reporting and compliance obligations set out by the relevant authorities.
Live4d will not use your data for third-party marketing purposes without your explicit consent.
How is your data stored and protected?
Data security is live4d's highest priority. All personal and financial information collected is stored on servers protected by multiple security layers, including data encryption in transit and at rest using industry-standard protocols.
Access to user data is restricted to staff who need it to carry out their responsibilities. All access is logged and continuously monitored. live4d also conducts regular security audits to ensure our systems remain protected against the latest threats.
Your information will be retained for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Once data is no longer needed, it will be securely deleted using approved procedures.
Third-party sharing
Live4d does not sell, rent, or disclose users' personal information to third parties for commercial purposes. We only share data in the following limited circumstances:
- Payment service providers required to process your MYR transactions (such as banks and local payment gateways).
- Third-party game providers that deliver services within the live4d platform, to the extent required for gameplay functionality.
- Government authorities or law enforcement bodies where required by a valid court order or applicable legislation.
- Professional advisors such as lawyers or accountants, in the context of advisory services bound by confidentiality obligations.
What are your rights over your personal data?
As a live4d user based in Malaysia, you have certain rights regarding the personal information we hold. live4d is committed to respecting and facilitating the exercise of these rights.
You have the right to request a copy of the personal information we hold about you. This request can be submitted through customer support and will be processed within a reasonable timeframe.
If you find that information we hold about you is inaccurate or out of date, you may request a correction. Basic information can be updated directly through your account settings.
Under certain circumstances, you may request the deletion of your personal data. Such requests are subject to legal requirements and compliance obligations that may require us to retain certain data.
To submit any privacy rights requests, please contact the live4d support team via the in-platform live chat. We will verify your identity before processing any request to ensure the security of your data.
Policy updates and how to reach us
Changes to this Privacy Policy
Live4d reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform enhancements. Where material changes are made, we will notify users via an in-platform notice or registered email at least seven (7) days before the changes take effect. Continued use of the live4d platform after the effective date of any changes constitutes your acceptance of the updated terms.
Contact our privacy team
If you have any questions, concerns, or requests regarding this Privacy Policy or how live4d handles your personal data, you can reach us through the following channels:
- Live chat within the live4d platform after logging in to your account.
- Email: [email protected] — please include "Privacy Enquiry" in the subject line of your message.
- Page FAQ we have answers to frequently asked questions about privacy and data security.
Our team will endeavour to respond to all privacy enquiries within three (3) business days.
Still have questions about your privacy at live4d?
Our team is here to help. Visit the FAQ for an immediate response, or register an account and start a safe, secure gaming experience with live4d today.